Our self-esteem is a carefully balanced state. Just one knock can send it toppling over. Most problems that will lead you to the shops will have something to do with self-esteem. Being put down at work, being rejected by a lover – all of these events make you feel bad about yourself. But shopping is an excellent esteem booster. This is particularly true for women – a new dress or new make-up will make us feel better as we think this will make us look better than others, therefore boosting our knocked self-confidence.
There’s an enormous thrill to be had in spending money you may not have to spare. A bad day can often trigger this urge, causing people to be reckless with their cash in order to try and separate themselves from reality and the responsibilities that lie there. So, shopping and therefore spending can make you feel wonderfully liberated from the problems you are having.
A shop is a wonderful place within which to feel in control again. In the retail world, you hold the power and the smiling staff are there to help with any request. After all, the customer is always right. This straight-forward world can be very calming to a troubled mind, especially when you’ve been faced with a problem or injustice that is completely outside of your control.
State of Mind
Shopping can also be a good way to think a problem through and come to terms with it. Shopping on your own will give you time by yourself to think, which might be exactly what you need. If you’re shopping with friends, they’ll be the perfect people to discuss your issues with as you sift through the sales racks.
Taking delight in having many beautiful possessions is all bound up in the human instinct of pecking order. Materialism makes us feel superior to others and therefore very good about ourselves. For women, buying a new dress also makes us feel more superior to other potential female rivals in the game of love. Even a monkey with more bananas than another will feel the thrill of retail therapy.
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